What Is BIRKENSTOCK 1774 All About?

Since the beginning, BIRKENSTOCK has pushed the envelope of innovation. We launched BIRKENSTOCK 1774 to create a space for creative expression. The BIRKENSTOCK philosophy and products became the inclusive blank canvas that designers, hoteliers, lifestyle brands, and photographers could use as a medium for a novel design revolution. What is 1774? Coined after the founding year of our illustrious brand, BIRKENSTOCK 1774 is our step into the world of luxury. Staying true to the BIRKENSTOCK core values of immaculate workmanship and high functionality, it is a modern celebration of the classic styles. At its core, BIRKENSTOCK 1774 is a celebration of distinctive BIRKENSTOCK qualities: devotion to craftsmanship, unparalleled ease, luxurious visual appeal, and flawless function. A whole new chapter of designer collaborations opened up with BIRKENSTOCK sandals playing muse to the world’s most renowned designers. A sentiment of indulgence rose when brands and designers like Valentino, Stussy, Manolo Blahnik, Proenza Schouler, Rick Owens, Jil Sander, and more collaborated with BIRKENSTOCK to showcase collections that were fluent in the shared language of exceptionality and luxury. The 1774 Appeal Classic BIRKENSTOCK sandals have been reimagined in a luxurious and quietly glamorous avatar. With color-coordinated footbeds, a rich color palette, and refined, plush materials, these BIRKENSTOCKS are distinctly different to the aesthetic you commonly associate with our everyday essentials. The BIRKENSTOCK 1774 range is simply pure art.  Some 1774 Collaborations: Valentino Garavani: This collaboration sees the timeless Valentino aesthetic rendered in the classic BIRKENSTOCK sandal Arizona. Celebrating the iconic sandal and the eminent luxury brand, the unisex sandal comes in oversized camouflage print in military green, vibrant yellow, and grey, adorned with the VLTN logo. The Valentino penchant for luxurious leather reflects in the contoured footbed, lined with luxurious black leather, and the tonal buckles on the straps. Proenza Schouler: The bustling city of New York inspired this collection. Urbane, edgy, and practical, this collaboration celebrates work, pace, and efficacy. The timeless Arizona and Milano have been given a refined upgrade. The contrast-colored topstitch on Specchio leather straps adds a striking detail. The cork footbed is luxuriously elevated by a covering of rich leather. The capsule collection is made in deep, bold colors, designed for those always on the go but uncompromising on comfort and style. Stussy: The second collaboration between Stussy and BIRKENSTOCK reimagines Boston as an everyday luxury basic. It features a dark brown suede insole and the zippy Stussy logo near the strap. Crafted from a single piece of cowhide suede leather, wearers choose to clad their feet in bone, dusty pink, and caramel shades. Central Saint Martins: This esteemed institutional collaboration started as a long-term project involving research and design innovation. Students studied in detail the heritage of the German brand and then produced their unique version of BIRKENSTOCK. This pioneered a never-before perception of the brand, a BIRKENSTOCK sandal straight out of kaleidoscopic dreams. Quirky, inimitable, and exclusive, the conceptions by designers like Saskia Lenaerts, Alecsander Rothschild, Alex Wolfe, and Dingyun Zhang reimagined and endorsed the core BIRKENSTOCK qualities with their design aesthetics. These BIRKENSTOCKS are for fashion makers with an eye for detail and style that turns heads. Exuding high fashion and luxury in all merchandise, 1774 excites, delights, and awakens the stylist within in pursuit of all things fine and limited edition. It’s a world of new possibilities at BIRKENSTOCK 1774! Follow us on:    

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The Comfort of BIRKENSTOCK Soft Footbed

BIRKENSTOCK is recognized for its timeless designs and unparalleled comfort. We take wearer-experience seriously - in fact, it’s the one thing we’ve never compromised on since the first sandal we ever made. From the materials we use, to the sole we make; everything embraces the value. At the heart of our design lies the iconic BIRKENSTOCK footbed. We coined the term, ‘footbed’ to denote the contoured base of all our footwear. Inspired by natural footprints on a sandy beach, the footbed mimics the curves of the soles of your feet. Often copied, but never equaled, the BIRKENSTOCK footbed is the soul of our brand ethos. The original footbed comprises four layers: First Jute layer: forms the base and stabilizes the second layer Cork Latex Bed: flexible and insulating, this layer provides cushioning and promotes good foot climate Second Jute Layer: increases flexibility, durability, and moisture absorption Suede Cover: the final finishing touch to ensure a great feel and moisture absorption To take this comfort up by a notch, we further developed the soft-footbed. This consists of an additional layer between the second jute layer and the suede cover. Foam Insert: the anatomically shaped foam insert is made of tiny air bubbles that form a new wearing experience altogether! For people who seek higher comfort, soft footbed styles are an ideal pick. The soft footbed provides additional ease and aids in walking. It is identifiable by the blue logo print. We offer over 30 styles that feature the soft-footbed. Today, we introduce you to one of each kind: Glorious Gizeh: With unmatched elegance and immense versatility, Gizeh is a crowd favorite. The unisex thong sandal features a beautiful curved upper design and a single strap with an adjustable metal pin buckle. The soft footbed variant with a cork sole is crafted from materials like natural leather, nubuck leather, and Birko-Flor®. The colors range from pastels, neutrals, bright colors, and floral prints, to a metallic finishs. Tantalizing Tulum: Striking and sporty, Tulum is a cross-strap sandal for women. With color-coordinated buckles on one strap and the ankle strap, Tulum boasts of sophistication. The cozy sandal is made from suede leather in earthy colors. This makes the sandal a versatile accessory. Magnetic Medina: A masculine spin on the classic Gizeh, Medina is a robust-looking thong sandal with a cork bed for men. With one broad toe strap and another with an adjustable buckle, Medina has a tough yet sophisticated appeal. The sandal is made from natural leather and Birko-Flor® in an earthy color palette, making it easy to style and super-versatile. Amazing Andermatt: Snug and comfortable, Andermatt is a home slipper. The raised shaft makes it easy to wear, and the V shaped opening adds a smart detail. Made from gray felt, the home slipper maintains good foot climate. Wear it to experience a cozy hug for your feet. To experience comfort like never before, get yourself a soft footbed BIRKENSTOCK sandal. Explore the range here and take your pick from a souk of comfort.  Happy styling! Follow us on:    

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Vegan Styles by BIRKENSTOCK

Sustainability, responsibility, and consciousness: at BIRKENSTOCK, we not only value these qualities, but they are also ingrained in our brand DNA. We are in step with the world and buyers becoming more conscious and shifting to a more ethical lifestyle. To this end, we developed a range of vegan footwear for our patrons who are staunch followers of veganism. BIRKENSTOCK vegan shoes are made using nubuck leather and Birko-Flor. Nubuck leather closely imitates natural leather in look and feel. Birko-Flor® is a specially developed material for vegan options. It is tear-resilient, durable, easy to maintain, and skin-friendly. Our vegan styles are free of any animal products, verified by independent testing agencies. Identified by a green logo and text, our vegan range includes: Arizona: The classic unisex sandal is available in a vegan variant too. It features two straps with adjustable metal pin buckles. The slip-on sandal also comes in a platform heel option. They feature either color-coordinated or metallic buckles. The soothing pastels and neutrals make it all the more versatile. Arizona is the best summer sandal for men and women. Boston: Another classic BIRKENSTOCK model, Boston is a unisex clog. It is one of the best casual shoes for men and women. It has the grip of a closed shoe and the ease of a slip-on sandal. Available in a neutral color palette, it lends a chic, sophisticated look to your ensembles. Gizeh: The elegant thong sandal is a BIRKENSTOCK favorite. The smooth curved upper design formed by a toe post and another strap makes the sandal appealing. The adjustable metal pin buckle enables a custom fit. It is also available in a platform heel option. Neutrals, pastels, and dark floral prints make up the color palette for Gizeh. Mayari: Fun and flirty, Mayari is a thong sandal. The vegan variant features a toe loop and two straps with adjustable metal pin buckles. Mayari is available in neutrals and pastels. The khaki sandal with an ethnic print on the footbed lining deserves a special mention for its novelty. Super-Birki: Super-Birki is a super-special clog. Made seamlessly from Birko-Flor®, the clog provides all-round protection. It is flexible, waterproof, washable, and dirt-repellent. Although designed for specialized occupations, it transforms as easily into a leisure shoe. It is preferred by people working in professional kitchens or medical environments. It is one of the best walking shoes for men and women, and can also be worn in gardens or spas. The vegan clog is available in pastels and neutrals. Sydney: The simple yet striking Sydney is a slip-on sandal. It features two slim straps with adjustable metal pin buckles. The vegan variant is available in a selection of fresh floral prints. Yao: The quirky Yao is a slip-on sandal. The asymmetric upper design made of multiple straps is eye-catching and unusual. The versatile sandal is available in a vegan variant made from dusty pink Birko-Flor®. All the sandals feature the iconic BIRKENSTOCK footbed. They are contoured to the shape of your sole, allowing your feet to maintain natural stance and rest even during activity. The BIRKENSTOCK vegan range is gorgeous, functional, and sustainable. There is no compromise in comfort and style. The only change is the one you can make as buyers to make more conscious choices. Something for you to think about. Till then, Happy shopping! Follow us on:    

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BIRKENSTOCK Sandals for Little Ones

Why should only grown-ups have all the fun, style, and comfort? At BIRKENSTOCK, we believe great personal style and foot health should begin early. To this end, we have curated a special range of sandals for your little ones. Explore the kids’ collection here: Classic Minis: Arizona: Arizona is everybody’s favorite, including kids. The classic model comes in a kiddie-sized version too. Dual straps, adjustable buckles, and a myriad of colors and finishes make it the perfect everyday sandal for kids. It is crafted from materials like nubuck leather, Birko-Flor®, and EVA, and is available in neutrals, pastels, pop colors, metallic and glittery finish, and camouflage prints. Gizeh: The elegant thong sandal is a favorite amongst kids, too. Featuring a toe post and a single strap with an adjustable buckle, the stylish sandal is a versatile wardrobe staple. It is made using materials like EVA, microfiber, and Birko-Flor®. Color and finish options include a palette ranging from pop colors, pastels, neutrals, and sparkly or iridescent prints. Mayari: The classic jaunty thong sandal is perfect for stylish and adventurous kids. It features a toe loop and two straps with adjustable buckles. Made from mocha-colored Birko-Flor® and nubuck leather, the sandal is perfect for an active day spent outdoors. Backstrap Sandals: Milano: Another crowd favorite, Milano boasts optimum stability and comfort. Double broad straps with adjustable buckles grip the foot from above, while the hook and loop ankle strap provides support and the back. Made from Birko-Flor® and EVA, the sandal is available in a solid color palette, camouflage print, and dino prints. Mogami: Sporty and vivacious, Mogami is your child’s best friend. Fun, colorful, and protective, it has optimum grip, a waterproof footbed, and a functional sole. Perfect for hiking, playing, or just an active time, the Birko-Flor® sandal is available in attractive prints and colors. Colorado, Rio: Rio was designed in the 1970s, and remains a classic sandal for kids even today. Colorado is a version of Rio, only sportier and easier to wear. The sandals are available in fun colors and prints. New York, Roma: While New York is broad-strapped, Roma has narrow straps that form the upper design. Both feature adjustable buckles that enable a custom grip. Roma is slightly raised at the sides, making it safe for the feet during boisterous play.  The color palette for both remains neutral and evergreen, just like the models. Nil: A unique rough and tough sandal with multiple straps, Nil exudes style. Made from Birko-Flor with contrast-colored details, it is perfect for a lively day out. Palu: Palu offers stability, support, and quick wearing/removal owing to the hook and loop fasteners, making it ideal for adventure and play. Kairo: A thong sandal with an ankle strap, Kairo is both stylish and practical. The hook and loop fastener makes it quick to wear and remove. Perfect for a casual day out, the Birko-Flor® sandal is available in a metallic light gold finish. Water-Friendly Style: Derry: A high boot made from EVA, it is waterproof and highly functional. Ideal for activity in mud or water, Derry will protect your child’s feet from all-weather, thanks to the material and design. Pick your favorite pop color, and let the games begin! All kids variants feature the iconic BIRKENSTOCK footbed. Not just style, but also the comfort of a BIRKENSTOCK sandal will have kids falling in love with us in no time. So, introduce your little ones to the glorious world of BIRKENSTOCK, and let them experience our magic too! Follow us on:    

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A Style Guide on Patent-Finished BIRKENSTOCKS

Leather, shine, and everything fine: that’s how we at BIRKENSTOCK like to describe our patent-finished footwear range. Glossy, lustrous, and smooth, patent leather elevates our classic styles to swankier levels. Explore the glamourous range here: Arizona: Already a crowd favorite, the timeless Arizona in patent finish will charm you once again.  Dual-strapped with adjustable buckles and a contoured footbed, the slip-on sandal is a wardrobe staple. The patent-finished sandals are made from natural leather, microfiber, and Birko-Flor®. They are available in regular and big buckled variants in neutral shades. Pair it with: Draped jumpsuits, tailored jackets with power shoulders, cropped pencil fit pants, silk dresses, print-on-print styles, etc. Gizeh: Exuding beauty and elegance is the BIRKENSTOCK Gizeh. A thong sandal with a single strap and an adjustable buckle, Gizeh has a smooth curved upper design. Coupled with the contoured footbed, it makes for the perfect sandal in terms of style and comfort. The patent finish in regular, vegan, and soft footbed variants only adds to the bravura. Made from Birko-Flor®, microfiber, and natural leather, it is available in neutral shades, as well as a rose pink and iridescent black. Pair it with: Coordinated separates, flowy kurtas, palazzos, flared pants, cropped shirts, etc. Mayari: A cheery thong sandal, Mayari has a boho-chic vibe. Featuring a toe loop and two straps with adjustable buckles and the anatomically-shaped footbed, Mayari is a treat for your feet! Made from Birko-Flor® in pastels and neutrals, it is as versatile as your style.  Pair it with: Printed long skirts, gathered dresses, ruffled skirts, printed shirts, etc. Madrid: Sleek and minimal, Madrid is another BIRKENSTOCK classic. The single strapped sandal with a buckle and a contoured footbed makes a crisp style statement. Available in regular and big buckled variants, the patent finished sandal is made from Birko-Flor®and microfiber in neutral and pastel shades. Pair it with: Boxy striped shirts, cropped pants, summer dresses, asymmetric long dresses, etc. Franca: Jaunty and arresting, Franca is a slip-on sandal. It features slender crossover straps and another strap with adjustable buckles. The iconic footbed lends comfort to the uber-cool sandal. The vegan microfiber sandal gives a cheery, flirty vibe. Pair it with: Dressy evening wear, loose blousons worn over printed skirts or pants, leather miniskirts or dresses, etc. To add a sheen of glamour and attention to your ensembles, our patent finish collection is a no-brainer. Level up your style game with these glossy beauties! Follow us on:    

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The BIRKENSTOCK Heel Appeal

BIRKENSTOCK basks in the limelight for footwear that is visually stylish and functionally comfortable. With various unisex styles and their variants, we have an aesthetic that is prominently gender-neutral and minimalist. But we also believe in doing something new and different. We added equal parts of minimalism and femininity along with a dash of classic and some modern seasoning to create Papillio. Papillio is a range of platform and wedge heel sandals by BIRKENSTOCK. Noticeably feminine, extremely elegant, and unquestionably comfortable, these sandals add oodles of grace and style. Following the BIRKENSTOCK custom, the Papillio range does not compromise on comfort. Comprising evolved classic styles and fresh designs, this range is on its way to becoming your next shoe rack staple. Arizona Platform: The timeless crowd-favorite sandal has been reimagined in a platform heel variant. Cool, casual, and balanced, the vegan sandal is made from Birko-Flor®. Dual strapped with adjustable metal pin buckles, the sandal maintains its stability and comfort level despite the heel owing to the anatomically shaped footbed. Available in classic white, black, and mocha, the Arizona Platform pairs well with cropped linen pants, baggy trousers, exaggerated sleeved shirts, halter neck bralettes, layered mesh vests, etc. Gizeh Platform: The elegant thong sandal with a grooved platform heel makes for a versatile addition to the Papillio range. The curved upper design lends a feminine and romantic appeal to the sandal. The adjustable metal pin buckle on the strap enables a custom fit. The vegan sandal is available in white Birko-Flor®. Pair it effortlessly with an all-white look, denim shorts, schiffli gathered tops, anti-fit draped dresses, etc. Glenda: A sandal that forms the bridge between high fashion and functionality, Glenda is a wedge-heeled BIRKENSTOCK model. The broad instep combined with the ankle strap and a slightly flared wedge heel makes this sandal optimally comfortable and chic. The sunken footbed allows the feet to rest naturally even on the raised heel. Available in leather and textile options in neutral colors, this sandal is ideal for women who want a day-to-night look. Glenda pairs equally well with casuals and dressy ensembles, as it does with formals and semi-formals. Mary: Inspired by classic Mary Janes, Mary is a rustic and edgy wedge heel sandal. The little slit at the front gives it an almost graphic look, while the heel straps ensure optimum grip and stability. The delicate round buckles add to the femininity of the sandal. Made from natural leather in black and brown, the sweet sandals pair well with frilly skirts and dresses in vintage prints or polka dots, flirty blousons, flared pants, etc. Samira: Samira is a bold wedge heel sandal. Featuring broad cross-straps and an ankle strap, the beautiful sandal is eye-catching. The round buckles add a touch of daintiness to the striking design. Made from soft natural leather in black, the sandal makes a great accessory for street style and everyday casuals such as cropped pants, crisp jackets, tailored shirts, solid-colored tunics, printed flared bottoms, etc. Sibyl: Instantly appealing and ultra-stylish, Sibyl is a wedge heel sandal. Its narrow straps swathe the foot delicately and form a cross-strap design before forming the ankle strap. The round buckles add to the sophistication. Made from black natural leather, the versatile sandal can be paired with almost every look you fancy. Soley: Soley is the definition of elegance in simplicity. The wedge heel sandal features a narrow instep strap with an ankle strap. The round buckles make for a pretty detail. The black and brown natural leather sandal has a classic appeal while being contemporary. Pair it with classic ensembles such as a white shirt with jeans, basic pencil skirts with georgette blousons, and all-black semi-casual ensembles. Now that you know what lies in store for you, deny yourself, no more, the comfort and style of the Papillio range. Trust us, you NEED one (or all) of these NOW! Follow us on:    

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Celebrate this Mother’s Day with BIRKENSTOCK Values

A mother is a lot of firsts for us: first home, first friend, first love, and our very first cheerleader. The beauty of a mother also lies in the fact that no matter what, she is always the last one standing. We know that just one day isn’t enough to cherish everything that mothers do for us. So, we recommend you gift them something that lasts - a lot like her love! Here are a few of their special qualities you could acknowledge and show appreciation for: 1. Forever Giving: Pure, altruistic, and unconditional – that’s the love of a mother. To show gratitude for her selflessness, gift her an Arizona. Timeless and ever-giving, just like her, pick either: ● Arizona Soft Footbed in Fuchsia: Dual-strapped with adjustable metal pin buckles, the slip-on sandal is made from suede. The soft footbed offers extra comfort, while the bright color will elevate her style quotient up a few notches. Pair it with loose-fit pants, organic cotton blouses, kurtas, and summer dresses. ● Arizona Birko-Flor in Light Rose: The metallic textured sandal has a soft yet glamorous appeal. Ideal for a day-to-night look, the versatile sandal can be styled with almost everything in the wardrobe.2. Warmth: Few things come close to the warmth of a mother’s heart. Her hugs are possibly the most reassuring in the world, especially when life is tough. Mirroring her safety and comfort in a small way is Gizeh in sunset shades: ● Gizeh Big Buckle in Fuchsia and Orange: The elegant thong sandal has soft visual appeal owing to the curved upper design. The toe post, along with a strap with a big color-coordinated adjustable buckle provides comfort and stability without compromising on the style quotient. The nubuck leather sandal is ideal for everyday casuals. 3. Protection: Mothers shield us from the world’s vagaries. They will do everything in their power to keep us safe. For the protective mama bear, we suggest: ● Siena in Vintage Black: The refined cross-strap sandal is as comfortable as it is stylish. Siena in Vintage Black is a suede slip-on sandal that features a metallic foil with a vintage look in black and silver. The sandal is truly one-of-a-kind, perfect for spending an evening out in elegant ensembles like jumpsuits, silk kurtas, draped dresses, etc. 4. Unflinching Support: Nothing says thank you to a mother for their unwavering support and holding your hand through thick and thin, and guiding you on the right path always. To convey the emotion aptly, choose from: ● Madrid Big Buckle in Dusty Blue: The minimal oiled leather sandal features a single strap with a big adjustable metal buckle. Exuding sophisticated charm, the sandal can be paired with chic casuals in soft pastels. ● Madrid Big Buckle in Popcorn Yellow: The perfect amalgamation of sophistication and fun, this nubuck leather sandal can be paired with sundresses, casual shirts, jeans, boxy-fit kurtas, etc. 5. Wisdom: Mothers do know best. They draw from experience and give apt advice. It’s uncanny how there’s a nugget of loving wisdom for every challenge we encounter. Echoing this stability and strength is our: ● Mayari in Black Patent Finish: The striking strappy thong sandal stands out for its flowy design and glossy finish. The Birko-Flor® sandal makes for a versatile accessory and can be paired with structured semi-formals, and elegant evening wear. Featuring the iconic footbed, these BIRKENSTOCK sandals make for the ideal gifts for all mothers, thus providing the ultimate comfort with a sense of individuality and lots of style. BIRKENSTOCK wishes every mother a Happy Mother’s Day! Follow us on:    

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The Ultimate Power Dressing Tips From BIRKENSTOCK

The days of workplaces having a dedicated dress code are long gone. When the concept of ‘power dressing’ kicked in, the idea of being mundane at work took a backseat. Let's take a walk down the memory lane to get into the intricacies. The history of power dressing: The concept of power dressing came into existence in the 70s when women started taking charge of front desk jobs because of their sheer talent and conviction. Until that point, male clothing work staples used to be remodeled for women and they had no choice but to adapt. Pops of color at work were not the norm and only conservative fashion choices were available and hence, preferred. Women were seen in pinstripe suits with formal shoes. However, soon after the conservative approach to dressing up at work got a significant upgrade. The era of pop culture set in with bold colors, style statements and zestful prints. Women were unapologetically more confident and progressive in their dressing. The conference rooms started to get occupied by women who were “evolved” and comfortable. Interestingly, sometimes a major transformation can be triggered by a simple wardrobe essential like a pair of footwear. We realize that and feel proud to introduce a range of footwear women can proudly wear as work staples. BIRKENSTOCK’s work staples are a failsafe success at all kinds of workplaces. Dress to impress with the Yao Birko-Flor Gold: Turning aside from the cliche that work shoes cannot be glittery and gleaming, these women's sandals are a head-turner. You can play it down with your work outfit and still have an everlasting impression. Looking and feeling sharp is a natural byproduct of this quality pair by BIRKENSTOCK. The sandals also sport a fearless buckle that is a treat to the eyes. The go-to slip-on is not just visually satisfying, you will have the luxury of staying on your feet for hours. It has been lined inside-out. Don’t fear color with Arizona Split Natural Leather/Suede Blue/Ultra Blue: These double strap sandals boast the signature cork footbed and speak a thousand words with its premium material. The Arizona iteration allows you to play with colors and stay spirited. The upper comes in a classic combination of suede and natural leather. The straps possess buckles to provide an adjustable fit. The three-layer footbed takes the shape of your feet and provides all-day comfort. These voguish sandals are so comfortable that they almost feel like second skin. Time to say goodbye to Monday blues! Stay quintessential with the Milano Oiled Leather Brown/Habana: Here’s one of our workwear staples that will let you present professionalism with poise. If you are longing for a touch of grace with some understated shine, the iconic Milano is what you need. Like Arizona, these sandals also have two wide straps on the front. The elegant footwear provides a heel strap at the back for added comfort and stability. The eye-catching subtle shade of brown is super versatile. These can pretty much be paired with everything. Accessorize your workwear with the Mayari Birko-Flor Graceful Taupe: The Mayari sandals feature an ultra-fine and fostered effect. The super-stylish crossover footwear looks stunning when worn below ankle-length trousers. Even with a conservative dress code, this footwear will provide a modern look without compromising on comfort. This pair is considered a style statement for a reason. Your feet will contour in a fellow feeling, and we attribute it to our iconic footbed. The single loop around the toe contributes to incredible support. Whether you stand on your feet all day at work or have a desk job, our styles will get you through the day in unmatched comfort. Shop today! Follow us on:    

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