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It’s never too late to buy a BIRKENSTOCK. If you’ve never bought one before, now is a good time as any to get started on a journey that will redefine comfortable footwear for you. Plus, our footwear is definitely high up on the style quotient with timeless, gender-neutral designs and diverse color and finish options. Here are six significant things you must know before you get started on your BIRKENSTOCK journey:

1. Good things take time: When you first buy and wear any BIRKENSTOCK footwear, you need to break them in. Wear them around the house for an hour or two, and increase the duration gradually over a couple of days. Fine-tune the fitting with the help of adjustable buckle straps. Allow the footbed and the upper to contour and adjust to the shape and pressure of your feet before the real magic begins!
2. A BIRKENSTOCK feels like a hug on your feet: A BIRKENSTOCK sandal shouldn’t be too loose or too tight. BIRKENSTOCK follows European sizing. For those who are more comfortable with US sizing, you can view that list too. Follow our detailed size and fit guide and learn more about how to identify the perfect BIRKENSTOCK size for men, women, and even kids. To test your perfect fit, visit a BIRKENSTOCK store in your city. Bear in mind, that BIRKENSTOCKS stretch out and become more comfortable over time.
3. The Magic of the Iconic Footbed: Every BIRKENSTOCK sandal features the iconic footbed. The footbed is responsible for the unparalleled comfort you experience while wearing our footwear. Inspired by footprints on a sandy beach, it cradles your feet to perfection. The anatomically shaped design supports, balances, grips, and aids your feet during the rolling motion of walking. It promotes good foot health and helps maintain a natural stance.
4. BIRKENSTOCKS have a long life: We use only high-quality materials while making your shoes and sandals. The materials are procured or produced sustainably, and constant checks are put in place to ensure that they are skin-friendly and durable. When well-cared for, BIRKENSTOCKS can last you years. Our comprehensive shoe-care kit contains everything you need to maintain and clean the cork footbed, and natural and synthetic uppers. For detailed shoe care tips, click here.
5. There’s no such thing as too many BIRKENSTOCKS: Take your pick from minimal single or double-strap sandals, stable backstrap sandals, comfy clogs, stylish multi-strap sandals and platform heels, shoes, boots, and even home slippers. No matter what your style, we have you covered. From conventional classics like Arizona, Gizeh, Boston, and Madrid to offbeat choices like Yao, Franca, Byblos and more, our diverse range of sandals and shoes is equal parts stylish, comfortable, and versatile.
6. If you’ve been gifted a BIRKENSTOCK Gift Card, someone loves you very much: Make wise use of this gift card within one year from the date of purchase to buy your first BIRKENSTOCK sandal and begin the most comfortable journey of your life. Yes, partial redemption is also possible and is applicable even on 1774 models. All you need to do is key in the code while placing the order.BIRKENSTOCK is not just a sandal, it is a lifestyle. We promise you this, it is the experience of a lifetime. Buy BIRKENSTOCKS in India on our webshop or in retail stores today. Happy shopping!