Existing within its global structure, this new retail format invites inspiring voices from the fields of art, fashion, architecture and design to create experiences and collections for clients.
“BIRKENSTOCK has its own universal language, valuing the DNA that is both, free and adaptable”, explains Pierpaolo Piccioli of Valentino, the fashion house that recently collaborated with BIRKENSTOCK.
Selective about their partnership, the collaborations between the heritage brand and designers are truly synergistic. From established fashion designers like Proenza Schouler to hoteliers like Marie-Louise Sciò, each collection reimagines classic shapes while at the same pushing boundaries.
Each of the exclusive collections is accompanied by alluring campaigns, conceptualised and photographed by some of fashion’s most intriguing figures like Juergen Teller and Roe Ethridge.
Never meant to become a fashion brand itself, BIRKENSTOCK has nevertheless attracted designers ever since.
With an unwavering desire to innovate and to consistently improve, BIRKENSTOCK 1774 is filling a gap between high fashion and functionality. Guided by quality and function, inspired by innovation and creativity – 1774 is a celebration of BIRKENSTOCK’s values in durability, functionality and sustainability and an embrace of the new and innovative.